Há 8 anos a Tucumann apoia o projeto Gols pela Vida, programa de responsabilidade social criado pelo complexo Pequeno Príncipe que conta com a parceria do ex-jogador Pelé para sensibilizar a sociedade para a causa.
O projeto tem toda sua arrecadação revertida para o Instituto de Pesquisa Pelé Príncipe, que desenvolve trabalhos científicos voltados a otimizar os índices de cura de doenças complexas infanto-juvenis.
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